My Portfolio

Objective:
Building an online media platform focused on Korean entertainment. All accounts started from scratch and have now grown to over 50,000 organic followers. The main strategy utilized is evergreen content.

Additionally, a small community was established to provide learning opportunities for aspiring content creators to build their portfolios. Currently, HeyNoona! actively serves as a media partner for concerts in Indonesia and has collaborated with more than 10 promoters.

My Role:
Leading content production and strategy. Responsible for managing both external relations and internal team operations.

Main Objective:
This video aims to introduce Indotrading's business. The target audience is business owners aged 25 to 50+ who have not yet transitioned to online platforms.

Production Context:
The video was created during the COVID-19 pandemic. The concept was inspired by a well-known TV interview show, produced with a zero-budget approach, and used a red plastic sheet to create a mysterious color effect.

My Role:
I was responsible for scripting the video and directing the production.

Main Objective:
This video aims to introduce Indotrading's business. The target audience consists of business owners aged 25 to 50+ who have not yet transitioned to online platforms.

Production Context:
The video was created during the COVID-19 pandemic, inspired by the challenges people faced in conducting business activities during this difficult time.

My Role:
I was responsible for scripting the video and directing the production.

I have experience in building websites for e-commerce, landing pages, company's blog and online media platforms.

Main Objective:
This video aims to introduce Indotrading's business while attracting the target market through a soft-selling approach. The target audience consists of business owners aged 25 to 50+ who have not yet transitioned to online platforms.

My Role:
I was responsible for scripting the video and directing the production.

The purpose of tagging with Tag Manager is to track all activities on the website, enabling data analysis and informed decision-making based on the collected insights.