First Year - 2022
The first problem I encountered at Astra:
There was no one managing the website and SEO.
I aimed to increase traffic to the blog in order to boost awareness.
The solution I proposed:
- I changed the CMS used for the blog. Previously, it operated using a Client-Side Rendering (CSR) mechanism, which I switched to a Server-Side Rendering (SSR) mechanism.
- The entire blog on the Moxa website was migrated to WordPress.
- I engaged freelancers to accommodate article needs and hired an intern to assist with the administrative processes of the blog.
2022 Plan for 2023
Result:
Problem:
Moxa has an online landing page to generate leads from the website, but no one was aware that these leads could not be tracked due to the absence of proper tagging.
Solution:
Using Google Tag Manager to track incoming events.
As the PIC of Moxa Kaia, I am responsible for creating content related to Moxa Kaia, including blogs and videos.
SEVA 2022 - 2024
The first task for SEVA was to conduct an in-depth audit of the ads managed by the agency. You can take a look –> HERE
The journey at SEVA was quite extensive, as not everything was handled alone from the start—there was a transition period with the agency.
1st Month Focus: Increasing the number of leads compared to the agency-run ads. Result: Leads doubled.
First 3 Months Focus: Reducing Cost Per Lead (CPL). Result: CPL decreased by 44%.
First 6 Months Focus: Lowering Cost per BSTK. Result: CPBSTK dropped by 85%.
Focus throughout 2024 was on increasing BSTK numbers. Result: BSTK grew by 146% compared to the previous year.
Cost Per Lead (CPL) Efficiency Over the Years:
2022: >Rp220,000
2023: >Rp39,000 (82% decrease)
2024: >Rp26,000 (33% decrease)
In other words, CPL has become increasingly efficient year after year.
Since 2022, how much cost has been saved by not using a performance marketing agency?
The budget allocated for the agency was around Rp50 million, assuming 10% of the advertising cost, which averaged Rp500 million per month.
This means the company has saved approximately Rp1.25 billion. This amount could be even higher.