my profile

Resume

The first step to getting to know me.

  • Name: Anita Yulia
  • Email: anitayuliap@outlook.com
visit my linkedin

7 +

Years of
Experience

3 x

employed by different
company

99 +

umkm
consulting

6 +

Succeeded clients in different
industries

THE TASKS I HANDLED DURING MY EMPLOYEMENT

100%
Meta Ads
90%
Google Ads
85%
TikTok Ads
80%
Social Media
85%
analytics
85%
SEO & website
75%
Google tag manager
65%
creative content

EXPERIENCE & EDUCATION

  • 2018 - 2019
    copywriter & social media Yukbisnis

    As a fresh graduate, writing was the first skill that helped me secure this job. Starting my career as a copywriter and social media specialist, I successfully increased social media engagement by 1,100%.

     

    My responsibilities included writing blog content, crafting copy for product sales landing pages, creating Instagram content along with captions, and developing scripts for videos.

  • 2019 - 2021
    digital marketing lead Indotrading

    At this company, I had the opportunity to work directly under the CEO, which entrusted me with the responsibility of building a digital marketing team consisting of six members: an SEO Specialist, Public Relations, Social Media Manager, Content Writer, and Videographer.

     

    We worked synergistically to create a system that enabled in-house creative content production while seamlessly integrating with digital advertising.

    Establishing an online system for a B2B company during the pandemic was a challenging yet rewarding experience.

     

    In addition to promoting our company, we also assisted our clients in increasing their visibility through SEO and content marketing.

  • 2021 - 2022
    performance marketing Tokotalk

    In this role, I was responsible for acting as a consultant for small and medium enterprises (SMEs) while also teaching them about Facebook Ads. During my time here, I worked with over 100 SMEs.

     

    Midway through my tenure, I was reassigned to manage the company’s advertising campaigns. I handled a monthly budget ranging from IDR 700 million to 1.2 billion.

     

    Through strategic optimization, I successfully improved ad efficiency by reducing the Cost Per Lead by 40% compared to the previous period.

  • 2022 - present
    performance marketing analyst astra financial

    My current role began with building a website and implementing SEO, which took a year to fully take effect. However, within the first three months, we already saw significant improvements. Over the course of a year, I successfully increased organic traffic by more than 250%.

     

    In addition to SEO, I also manage performance marketing for an automotive brand. While I cannot disclose the exact budget we use, since taking charge of digital advertising, I have successfully reduced the Cost Per Lead (CPL) by over 50%, ensuring a much more efficient budget allocation.

  • 2013 - 2017
    industrial engineering gunadarma university

    Fun fact:

    I was the FIRST Industrial Engineering student to be accepted as an assistant in the Computer Laboratory—the largest lab in my university, used by students from all departments—despite the requirement to have basic coding skills during the selection process.

     

    This demonstrates my ability to compete in a highly selective environment and my eagerness to learn, even in areas outside my academic field.

     

    During my one-year tenure, I was entrusted with the role of Laboratory PIC (Person in Charge) until the end of my term.